A software studio. From Nairobi.
UrbanTrends is a software studio that designs and ships production-grade products, tools, and applications. We work with startups, agencies, companies, and NGOs — and we hold ourselves to a high bar, because the people we build for depend on it.
We build for the market we live in.
Every product we ship has to survive contact with a real operator. That constraint is a gift — it forces us to handle the edge cases that generic software ignores: payment quirks, settlement timing, compliance formats, intermittent connectivity.
UrbanTrends is the product and services brand of what we build. Behind it is a small founding team that works directly with businesses, developers, and agencies on custom software, integrations, and tools.
# How we decide 1. Does it survive a bad-network Tuesday? 2. Would a developer respect the API? 3. Is the boring part handled? 4. Can a real operator trust the number? # If any answer is "no", it doesn't ship. — the whole strategy, basically
Who we work with.
We're not precious about who we collaborate with — as long as the problem is real and the work matters.
BusinessesSMEs and enterprises needing custom software, integrations, and automation that survives real-world conditions.
DevelopersEngineers who build on our APIs, SDKs, and open-source tooling — without reinventing wheels that shouldn't need reinventing.
AgenciesDesign and dev agencies that bring us in for backend systems, payment rails, and the integrations they don't want to own long-term.
StartupsEarly-stage founders who need a technical co-builder — not just a contractor — who cares whether the thing actually ships.
CompaniesLarger organisations that need an embedded engineering team dropped into a specific problem with full ownership.
NGOsNon-profits and development sector organisations building impactful tools on lean budgets — where every resource counts.
Four things we won't trade away.
The boring parts matter
Reconciliation, compliance, retries. The unglamorous work is exactly where trust is won or lost.
Ship serious, not flashy
We'd rather be the tool people quietly depend on than the one with the loudest launch video.
Developers first
Good APIs, real docs, free tools. If engineers respect what we build, the rest follows.
Local, earned
Our credibility comes from operating here — not from putting a map of Africa on the homepage.
Two founders, one mission.
We're a small founding team that would rather ship the right thing than the fast thing.
Edwin Wamuyu
Builds the products and drives the direction of UrbanTrends.
Eric Njeru
Owns the technical architecture and product engineering.
Why we build the way we do.
In the founders' own words — what this is about and what we hold ourselves to.
I started UrbanTrends because I wanted to build software that actually earns trust — not just software that works in a demo. Every product we ship has to survive real operating conditions: systems that don't always behave, developers who've seen every shortcut go wrong, and clients who need the boring parts done right. We're not building for a pitch deck. We're building for the operator who'll be running this on a Monday morning, and needs it to just work.
The standard I hold our engineering to is simple: I have to be comfortable explaining every decision to the next developer who touches the code. That means no clever hacks, no skipped edge cases, no debt disguised as a feature. Production-grade software is mostly about discipline — the discipline to say 'this isn't ready' when it isn't, and the rigour to keep that bar even when the deadline is real.
Registered business.
- Business Name
- GENMARS TECH
- Registration No.
- BN-93S95J2J
- Act
- The Registration of Business Names Act (Cap. 499, Section 14)
- Business Address
- Floor 5, Room 354, GTC Towers, Chiromo Road, Nairobi Westlands District, Westlands — P.O Box 00100, 00800 Westlands
- Date of Registration
- Thursday, 21 May 2026
- Registered at
- Nairobi, Kenya
Build something serious with us.
Whether you need a product, a service, or just a conversation — we're a message away.